Speaking at MautiCon 2024: My Experience, Takeaways & Conclusion

I discovered Mautic back in 2019 while I was searching for “WordPress Equivalent of Marketing Automation”.

i.e., True Open Source Marketing Automation Platform without any feature limitations or user cap.

To my surprise, there was only 1 – Mautic!

And I’m glad that I found it, installed it, and I have not looked back after that.

In the last 5 years, I have used this powerful platform for a variety of businesses, ranging from startups with zero leads to enterprises with 4 to 8 million records to start with.

And it works flawlessly in most cases unless your core setup & campaign structure is faulty in the first place.

Mautic right now is like a dark horse, don’t be surprised if you start noticing it winning big races in the coming years. And with some awesome new features & core structural changes in the latest version 5.x, Mautic is more powerful than ever!

MautiCon India 2023

Mautic Conferences are relatively new, there were a couple of in-person conferences, meet-ups & virtual events before. And when they announced the next event for India on 27-28 Feb, I immediately took the opportunity to apply as a speaker.

After providing my session topic & other details, the speaker application was approved in a few days. The rest of the process, instructions & communication was relatively straightforward & clear.

Credit goes to the team of some incredible volunteers who worked hard for weeks behind the scenes to make this event a successful one!

The Conference

I had the privilege to meet Mautic Project Lead Ruth Cheesley along with many other Mautic Contributors, Mautic Council Members, Speakers & Marketing Automation Enthusiasts. Here are some clicks from the event

The Sessions

  • Keynote by Prasad Shirgaonkar: Impact Of Automation and AI On Our Lives as Developers And Marketers
  • Rugh Cheesley: Mautic Update
  • Mautic Council Panel: Rugh Cheesley, Prateek Jain, Dominique De Cooman
  • Dominique De Cooman: How to Grow Mautic’s Ecosystem
  • Marketer Track
    • Malik Merchant: Simple 3 Step Funnel That’s Making Millions!
    • Neependar Khare: Scaling Smart: Unlocking Cost-Effective Marketing Automation with Mautic
    • Saheel Sikilkar: New Age Digital Marketing: Advance Track and Trace
    • Annam Sreenivasan: Inclusive Insights: Boosting ROI Through Accessible Email Campaigns
    • Nidhi Bhardwaj: Mautic’s Agile Scalability Propels Quick Crawl-to-Run Transitions
    • Mikko Hämäläinen: DXP for Dummies
  • Developer Track
    • Jitesh Kathwani: Custom Plugin Development in Mautic: Enabling Controlled SMS Campaigns with Event Subscriber
    • Sagar Uthkar: Speed up campaign management with Mautic Docker
    • Ulka Bendale: Bridging Platforms: Mastering Drupal Webform and Mautic Integration for Marketers
    • Mohammad Abu Musa: Mautic Mailer Updates: What to Expect
    • Zameer Fouzan: Keeping High-performing Systems, Performant: Tap into Modern Observability of Symfony
    • Saurabh & Rohit: Laveragin Mautic’s Audit Logs for Comprehensive Reporting

Key Takeaways From the MautiCon India 2024

  • Mautic is still the ONLY fully featured, truly open-source Marketing Automation platform in the world, one of its kind!
  • Mautic’s growth & adoption rate has increased impressively in the last 1 year
  • Mautic is used by some of the largest brands & companies in the world for their Marketing Automation & Email Marketing Management
  • You are probably already a customer or subscriber of these brands, and you don’t even know the presence of Mautic in the background
  • Mautic is used for all types & sizes of businesses – B2B, BC2 & even D2C!
  • Mautic can be used at different stages of your customer journey to help them move from one stage to another & track the critical data points through their entire journey
  • A whole new set of exciting & advanced features are coming as part of 5.x version in the coming months
  • And much more…

Conclusion

It was an awesome experience indeed. Learned new things, met some very talented marketing automation experts, and made some new Mautic Friends, as well!

Mautic council members & code contributors are working absolutely hard to add more features, remove bugs & take Mautic to the next level.

To conclude…

I see Mautic today as WordPress was 10 years ago! And I am happy to be a part of this community & opportunity. I’m looking forward to sharing my experience as I learn & implement Mautic for more clients!

In the end, anyone looking to add a powerful punch of marketing automation to their business, irrespective of the type & size of their business, should seriously consider Muatic as their next MarTech tool.

About The Author
Malik Merchant
Malik Merchant
Certified Marketing Automation Pro, Award Winning Digital Marketer & Your Trusted Automation Advisor

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